Why RWSfm?

Immediacy
Radio is on 24/7, reaching over 90% of people age 12 and older every week.

Radio reaches consumers close to the time and location of purchase, whether they’re in-store or online shoppers.

RWSfm reaches listeners in their cars when they’re driving to shops, restaurants, etc.. More than 50% of RWSfm listeners listen in their car*

Engaging
Listeners feel an emotional connection with their preferred Radio stations. 36% of RWSfm listeners listen every day. Another 50% listen at least once a week*

Passive forms of advertising merely list merchandise or tell where a product is available, radio is an active medium capable of stirring emotion, creating demand and selling products and services.

Radio is a call-to-action medium.

Intimacy
Approximately 1/3 of TV time is devoted to commercials, about 2/3 of newspapers are comprised of ad copy, and Internet users are now subjected to a barrage of advertising.

With an average of 6 commercial minutes per hour (about 10% of each hour), RWSfm affords an uncluttered environment for advertisers.

RWSfm ads are always forefront for the listener’s attention – ads aren’t surrounded by competitors’ spots or buried in the back pages.

Creative Flexibility
No matter how small or large the advertiser, Radio allows creativity to brand and create a unique identity that consumers will remember.

Affordable production allows tailoring ads for compatibility to various formats, increasing appeal to listeners.

*Online survey carried out in August 2017