Some recent advertisements on RWSfm
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Our Bury St Edmunds – Christmas light switch on
Radio is on 24/7, reaching over 90% of people age 12 and older every week.
Radio reaches consumers close to the time and location of purchase, whether theyâre in-store or online shoppers.
RWSfm reaches listeners in their cars when theyâre driving to shops, restaurants, etc.. More than 50% of RWSfm listeners listen in their car*
Listeners feel an emotional connection with their preferred Radio stations. 36% of RWSfm listeners listen every day. Another 50% listen at least once a week*
Passive forms of advertising merely list merchandise or tell where a product is available, radio is an active medium capable of stirring emotion, creating demand and selling products and services.
Radio is a call-to-action medium.
Approximately 1/3 of TV time is devoted to commercials, about 2/3 of newspapers are comprised of ad copy, and Internet users are now subjected to a barrage of advertising.
With an average of 6 commercial minutes per hour (about 10% of each hour), RWSfm affords an uncluttered environment for advertisers.
RWSfm ads are always forefront for the listenerâs attention â ads arenât surrounded by competitorsâ spots or buried in the back pages.
No matter how small or large the advertiser, Radio allows creativity to brand and create a unique identity that consumers will remember.
Affordable production allows tailoring ads for compatibility to various formats, increasing appeal to listeners.
*Online survey carried out in August 2017
Donât Take our word for itâ¦
Hear what Mark Cordell, Chief Executive Officer of Our Bury St Edmunds Business Improvement District has to say.