Monster Heroes to be discovered in Bury St Edmunds

Mark Cordell of Our Bury St Edmunds launches the Safari in Charter Square

Families and visitors to Bury St Edmunds have a new, fun and safe way to enjoy the town centre – while helping to raise money for NHS Charities Together. Our Bury St Edmunds, working with arc shopping centre and other town centre businesses, has joined a nationwide story-trail project ‘MonsterHero Safari’.

The trail launches on Monday July 20 with 10 different characters waiting to be discovered in the windows of town centre premises. Participants need only their smartphone to utilise contactless NFC technology and QR codes.

The Safari is app-free without the need for players to download or sign up.

After finding all 10 ‘MonsterHeroes’ families will be rewarded with a free e-book about their first adventure.

Chief Executive of Our Bury St Edmunds Mark Cordell said: “We’ve been organising themed trails in the town centre for many years ranging from artworks to items in shop windows and we know how much visitors and residents in the town absolutely love them.

So when the opportunity to be part of ‘MonsterHero Safari’ came along, together with the fact that it will be
supporting the NHS, I was delighted to get involved.” Sponsorship from both Our Bury St Edmunds and arc shopping centre means that the Safari will be free of charge to the first 500 players to sign up although they will be able to make a charity donation if they wish. Thereafter there will be a £2 entry fee for the trail.

Centre Administrator at arc Sam Parker is thrilled to be involved in the trail and added: “We are very excited to help fund the Safari in order to give early bird players the chance to take part for free. It’s a completely safe and fun way for all members of the family to enjoy a day out in Bury St Edmunds town centre over the summer.”

‘MonsterHero Safari’ can be found in Bury St Edmunds until the first week of September.

More information is available at or at