Couples and young families looking for unique visitor experiences are to be targeted in a digital marketing campaign to extend the holiday season in Bury St Edmunds launching today (Friday September 2).

Uniquely Bury St Edmunds focuses on attracting people to Bury St Edmunds in the less busy autumn and winter seasons and is the first joint campaign for the town’s tourism brand Bury St Edmunds and Beyond and Our Bury St Edmunds Business Improvement District (BID) and has been supported by West Suffolk Council and Bury St Edmunds Town Council.

 

The campaign aims to encourage more stay and day visits in autumn and winter, raise awareness of Bury St Edmunds nationally as a visitor destination and drive visitors to the town’s tourism website to find out more. The website has recently been given a new look and feel and improved functionality to ensure the best possible user experience for visitors.

 

It is aimed at young couples or couples with younger children interested in authentic and unique experiences including local food and drink, produce, markets, indie shops, and entertainment. The campaign will use a mix of digital advertising, content marketing and PR and includes three new films made earlier this year.

 

Mark Cordell, CEO of Our Bury St Edmunds BID, said: “Having run successful spring & summer campaigns that attracted visitors to Bury we have long held an ambition to do the same for the quieter times of the year. Therefore, I am delighted that Bury St Edmunds & Beyond and Our Bury St Edmunds have worked together to deliver this exciting and ambitious marketing initiative. I am confident this will attract additional, potential customers, for our businesses, to Bury during the next 6 months at such a challenging time for them.”

 

As part of the campaign visitors will get the chance to enter a competition to win a stay for two in Bury St Edmunds at The Angel with a £200 Bury St Edmunds Gift Card to spend.

 

Sue Warren, Brand and Marketing Manager of Bury St Edmunds and Beyond, said: “We have had a successful summer season here in Bury St Edmunds, so we want to continue that into the autumn and winter. There are lots of challenges coming our way including the cost-of-living crisis, but our aim is to encourage those looking to take a short break to choose Bury as a uniquely different destination to other historical towns and cities.

 

“Bury St Edmunds is unique in so many ways. We have unique stories and history, unique places to visit, shop, eat and drink and unique outdoor spaces to explore.”

The three films shot on location in Bury St Edmunds, feature a range of businesses and attractions in Bury St Edmunds including the Abbey Gardens, Abbeygate Cinema, Baskerville’s, Beautiful Beers, Bohemia Vintage and Lifestyle, Bury St Edmunds Market, Francela, Greene King Beer Café, Javelin, Maison Bleue, Marimba, Moyse’s Hall Museum, No5 Angel Hill, Pea Porridge, Pocketwatch and Petticoats, Primal 8, Shuffle Board Game Café, St Edmundsbury Cathedral, The Angel Hotel, The Apex, the arc shopping centre, The Nutshell, The Parsley Pot, Theatre Royal Bury St Edmunds and Vinyl Hunter.

 

To find out more about uniquely Bury St Edmunds visit www.burystedmundsandbeyond.co.uk/uniquely-bury-st-edmunds